Award winner 2015: Opterra GmbH (formerly Lafarge Zement)

Great professionalism and personalised integration: the focus is on people

Employing over 350 people, cement and building materials manufacturer Opterra (formerly Lafarge Zement) has for many years recruited international qualified professionals, especially from non-EU states. And very successfully too. Providing intensive support during and after their arrival in their new work environment, attractive professional prospects and an active welcoming culture, the company is appreciated by its international employees. For Opterra, diversity is an engine for innovation, creativity and sustainability in the company.

In recruiting international workforce members, helping them settle in and working for their long-term integration, the building materials company is pursuing a holistic concept which is also geared to the workers’ individual needs. Consequently, the international employees are closely mentored from the moment they apply. Job interviews are carried out in several stages, and even across long distances. On their arrival, a personalised induction programme helps the new recruits find the ropes, while onboarding days for all new employees facilitate social contact and promote cultural exchange.

Opterra is also heavily engaged in promoting experience-sharing between companies on issues of diversity and networking in the region – it is actively involved in numerous networks, contributing to building a regional welcoming culture. With its successful model, Opterra shows that it is perfectly possible to recruit and integrate international qualified professionals even in rural areas.

Opterra impressed the jury with its deep commitment to creating a welcoming culture in the region and with its professional, all-round concept for the successful recruitment and long-term integration of international employees. For this it was awarded the 2015 Success in Diversity award by the Federal Ministry for Economic Affairs and Energy.



Cultural diversity generates ideas and a more interactive work atmosphere. We believe that it is a means of building a sustainable business model."

Opterra GmbH, Karsdorf

Read the interview with Dilek Teoman, Quality Manager from Turkey at Opterra in the „series for welcoming culture“.