Now to the core of your enterprise: the business idea. Try and engage your reader using simple language. Point out what is new and special about your product or service. Illustrate the benefit your customers can derive from it. Explain the current development stage of your product, and when you intend to enter the market. Describe your short and long-term business objectives.
For complex technological products or products requiring a lot of scientific research, you should outline the individual development stages. Which testing methods have you considered? Will you need to meet any technical specifications?