Franchising represents a different approach to setting up your own business. It is used especially by food and retail brands who want to expand on their sales area without setting up their own branches. Instead, they rely on entrepreneurs dealing on their own account as franchise holders. In return for a fee, they are given permission to use the business model of the franchisor.
The benefit for entrepreneurs is that the concept has usually been tried and tested, and many people are familiar with the brand name. Starting up a new business is also aided by the fact that the franchisors will normally train their franchise holders and employ experts for technical or organisational questions. You can find out more about the opportunities offered by franchising on the Startup Portal and the German Franchise Association.
Germany Trade & Invest
IQ Fachstelle Migrantenökonomie (startup competence centre)
BMWi Overview: Legal structures